Thursday, December 2, 2010

The Game is in US

Today FIFA will decide the 2018 and 2022 World Cup host countries. The United States is bidding against 10 other countries, including Australia, Japan, Qatar, and South Korea. Global design firm Pentagram collaborated with the USA Bid Committee on the design of the graphics. More from Pentagram below:
Designed by Michael Gericke and Luke Hayman, the identity captures the unique spirit of a US-hosted World Cup. The campaign centers on a phrase, “The Game is in US,” and utilizes a custom-designed typeface called Game and bold color palette to convey the unmatched enthusiasm and amazing diversity of soccer fans in the US.

The program includes the official U.S. Bid Book, the document that presents the US qualifications for hosting the FIFA World Cup. In May, a delegation that included U.S. Men’s National Team captain Carlos Bocanegra delivered the U.S. Bid Book to FIFA at a formal ceremony in Zurich. The book lists the 18 host city finalists and 21 stadiums, as well as plans for team training sites and accommodation, and infrastructure like transportation, security, medical services, media facilities, information technology and environmental sustainability.

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